Sandstrom Partners worked on the launch of a new beer brand. Mechanical creation and elements for launch included bottle labels, caps, cartons, shippers and various branded assets. Artwork contained detailed line work and spot varnish finish.

2018 / Constellation Brands / Packaging and accompanying materials

Liquor packaging with high-end finishes and detailed artwork. Foil stamp, emboss, structural emboss and an equally detailed secondary package. Artwork contained many layers of detail that had to be simplified and properly constructed to move into production.

2018 / Bertoux Brandy / Production / Retouching

As both a Junior Designer and Production Designer at Quirky, I worked on over 300 different packaging projects. My experiences were broad and enriching, covering all aspects of a fast paced and quickly growing startup environment. I worked on designing and conceptualizing new structures, creating instruction manuals for public and manufacturing teams, and producing final mechanicals with 9 languages for international sales. Highlighted are a few of the individual packages that I worked on as well as the examples of the full product line.

2011-14 / Quirky / Packaging

2023 / Forthwest Whisky / Labels and Packaging

Created and delivered final production mechanicals for large format backlit displays for innovative product company Normal, based in NYC. Final layouts had to be checked against supplied production information to ensure accurate image cropping and bleed across store infrastructure.

2014 / Normal / Production / Large Format

A new unique London based brand, Seedlip offers non-alcoholic distilled beverages in beautifully designed bottles. The label showcases the use of several finishes including structural embossment and foil. Secondary assets included postcards and neck tags.

2016 / Seedlip / Production / Structural Emboss

Over the last several years I have expanded my skillset to include 3D modeling and photorealistic rendering. Models are built with Blender and texturing and lighting are done with Keyshot.

2025 / Various clients and projects

2024 / Victoria Distillers Strait & Narrow Cocktails / Production

AC Marriot hotel created an installation in their new Vancouver waterfront hotel. Captures the historic nature of the build site and showcases the former shipyard. Worked with designer to retouch old images tastefully for large format printing and backlit installation.

2022 / Vancouver Marriot installation wall / Image retouching

2017 / Casa Magdalena Rum / Packaging

2021 / Keeper’s Heart Whiskey / Label Mechanicals

As part of Bud Light's NFL campaign, Pearlfisher released 52 final mechanical files for production highlighting different unique team colors and logos. Dry-offset printing meant that designs had to be optimized and rebuilt from design handover to meet minimum print requirements. 

2015 / Bud Light / Dry-Offset Printing

Wild Turkey Master's Keep is an example of full production involvement throughout the design process. Working closely with the client's production and manufacturing teams, we developed a unique bottle treatment to capture the spirit of the brand. A combination of digital modeling and hand sculpting across the corner mold on the bottle was the product of communication and dedication to bring the design intent to life. The secondary packaging also features a beautiful structural emboss as well as varnished treatments. 

2015 / Campari / Bespoke Bottle

During my time at Quirky, I worked on a variety of digital assets to be uploaded and used on the company's digital shop page. I designed, formatted and managed different web-pages for unique campaigns across numerous categories. I also created full retail page re-skins for hand-off to digital teams as well as designed layouts for email promotions and reminders. 

2011-13 / Quirky / Digital

Häagen Dazs approached Pearlfisher to redesign one of their European product lines. An important part of the project was emphasizing the different flavors as well as the product's rich texture. As color played a large role in the redesign, my team went through multiple rounds of problem solving with their printer to ensure color consistency across multiple manufacturers. This project included final mechanical construction and release.

2014 / Haagen-Dazs / Packaging